The Importance of User Experience (UX)

What is user experience (UX)?

• Useful
• Useable
• Valuable

That’s the heart and soul of something is successful 

If people use it and people drive value from it, then that means value also returns to the business, which means you make money, save money, or decrease costs. The best part about it is that it hit what’s called CX, or customer experience. In general, the value goes out and comes back in. That’s what UX (user experience) is.

According to “Jesse James Garrett,” the term “UX,” or user experience, in his book “The Elements of User Experience,”

Garrett came up with five planes that every UX professional does.

Strategy – Scope – Structure – Skeleton – surface

and the Idea is that no matter what you are building, any type of digital product, website, app, enterprise system, follow a model above.
All five of these things have to be considered in order to create something that’s useful, usable, and valuable.

We will walk you through each plane real quick

1-The Strategy Plane:

We focus on Product Objectives and User Needs,

• What do people want from this?
• what do they expect from this?
• what does the business need to get in return? is it saving money-making money-gaining efficiency?

2-The SCOPE Plane:

We focus on requirements and specifications

• What we are building?
• What functionality is included?
• How much of it needs to be included?
• What can we realistically do?

3-The structure Plane:

We focus on information architecture content

• How much of it is there?
• How is it organized?
• How is it prioritized?
• How are people going to move through it? and what’s it going to be called?
• what’s going to be labeled?

4-The skeleton Plane:

Thinking about the navigation and layout “wireframing happens here”

• How do people move through all this thing?
• How is it segregated into screens or workflows?
• the layout of each individual screen?

5-The surface Plane:

The final visual UI

• Design
• styling fonts
• Colors
• images

This is where everything becomes very real, it’s the part that people see

The way this works is that when you start out again, no matter what you are building, you start out at a very abstract level.

in another word you don’t know what you don’t know. you work form Strategy to surface defining that and answer the questions like:

• what is it?
• what should it be?
• How are we going to do it?
• when and where you get to the Top “surface”?